The famous architects Mergatroyd and Ogden built the Jolly Hotel Madison Towers in 1923; it is a rare example of Italianate style still in existence in Manhattan. In 1991 the largest Italian Hotel chain Jolly Hotels purchased it. Recently described by the New York Times as a charming business boutique hotel, it is conveniently located in midtown Manhattan on 38th street between Madison Avenue and Park Avenue. All the rooms have been recently renovated, offering a unique, relaxing and sophisticated European ambiance together with the latest up to date technology.