In the heart of South Beach, the hotel is located just steps from the beach, shops, restaurants and nighttime hotspots. The hotel combines Art Deco embellishments with whimsical design to transport its guests into a unique world. Pristine beaches and an endless variety of water recreational activities are also only steps away. The hotel's slogan reads, “Clean sheets, hot water, stiff drinks”: the clean sheets are Belgian, the hot water falls onto marble, and the stiff drinks are indescribable.